Senior Marketing Manager (m/f) Amazon Digital Music in Munich, Germany

Senior Marketing Manager (m/f) for Amazon Digital Music DE

Imagine being a part of an agile team where your ideas have the potential to reach millions. Picture working on cutting-edge consumer-facing products, where every single team member is a critical voice in the decision-making process. Envision being able to leverage the resources of a Fortune-500 company within the atmosphere of a start-up. Welcome to Amazon Music, where ideas are born, and come to life as Prime Music, the Digital Music Store and Amazon Music Unlimited.

We are looking for an experienced, highly motivated, results-oriented Senior Marketing Manager (m/f) for the Amazon Digital Music Customer Acquisition Team in Germany. This role will focus on developing exciting and innovative customer-facing marketing programs and growth initiatives across a wide range of Amazon-owned and external traffic channels to grow the Amazon Music customer base. A successful candidate should be analytical, highly detail-oriented, and will possess the ability to build strong cross-functional relationships and multi-task in a rapidly changing environment.

Primary responsibilities include:

  • Leading a small team focusing on customer acquisition across paid and performance marketing channels

  • Owning highly visible customer acquisition programs and campaigns including responsibility for messaging, executing, analyzing and optimizing performance across channels and campaigns

  • Identifying new acquisition opportunities and strategies based on customer and business data

  • Developing marketing plans for various channels (Amazon devices, Amazon web and mobile stores and apps, display ads, search, associates, email and others) and identifying and develop messaging, targeting, segmentation, and testing strategies to drive Amazon Music acquisition and growth

  • Understanding levers we have for improving customer acquisition and conversion, analyzing performance and success of those levers and implementing initiatives for testing, optimization and improvement across devices and channels

  • Collaborating closely with several teams, including Amazon Traffic teams, Site Merchandising, Creative, Business Intelligence, Music Product, Marketing and Amazon Prime teams in both the development and execution of our acquisition plans and initiatives

  • Owning the design, development, and maintenance of ongoing marketing metrics, reports, analyses, dashboards, etc. to drive key marketing decisions

  • Experimenting creatively with new ways to drive customer acquisition, such as through external partnerships, offline media, and other non-traditional media

  • Several years of relevant work experience across digital marketing channels, product management, and/or consumer products and services

  • Bachelor's degree in Marketing or Business Administration

  • Excellent communication and presentation skills in English and German

  • Demonstrated experience using data and KPI metrics to monitor and measure performance and determine ongoing improvements

  • Highly organized and detail-oriented, with the ability to quickly learn Amazon tools and processes

  • Ability to deliver on multiple deadlines and prioritize compulsively as a self-directed individual, comfortable with a fast-paced, ambiguous environment

  • MBA

  • Familiarity with online subscription business model, ideally within music or other entertainment related services

  • Experience managing multiple online marketing programs across diverse channels, both online and offline

  • Digital Music industry experience and understanding of trends, seasonality, and competitive landscape

  • People management experience

  • Experience writing SQL and using databases to extract and analyze customer data

By submitting your resume and application information, you authorize Amazon to transmit and store your information in the Amazon group of companies' world-wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualifications for this or other job vacancies.

AMZR Req ID: 465274

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