GE Global Marketing Intern (m/f) in Munich, Germany

Job Number

2768636

Business

GE Healthcare

Business Segment

Healthcare Ultrasound

About Us

Healthcare provides medical devices and services for better patient care to

increase the efficiency within healthcare. Our vision for the future invites

the world to join us on our journey as we continuously develop innovations

focused on reducing healthcare costs, increasing access and improving quality

and efficiency of healthcare around the world. We are more than 52,000 people

worldwide and serve healthcare professionals in more than 100 countries. In

Germany we are 1,800 employees, represented at 11 sites. Besides distribution

and marketing locations we also have manufacturing and development locations for

our business segments Life Sciences, Medical Diagnostics, Diagnostic

Cardiology, Healthcare IT and Software Solutions for the global Ultrasound

market. As a global leader, GE can bring together the best in science,

technology, business and people to help solve some of the world's toughest

challenges and shape a new age of healthcare. We believe in our strategy. Would

you like to be a part of it?

Posted Position Title

Global Marketing Intern (m/f)

Career Level

Co-op/Intern

Function

Marketing

Function Segment

Administration and Support

Location(s) Where Opening Is Available Germany

City

Munich

Postal Code

80807

Relocation Assistance

No

Role Summary/Purpose

Starting February 2017, we provide a 6-8-month internship in our global Marketing department, Ultrasound IT, in Munich with focus on digital marketing and market research. We develop intuitive, easy to use software solutions for doctors worldwide. You will primarily work on international digital marketing projects, as well as customer research.

Essential Responsibilities

Digital marketing

  • Work on selected digital marketing pilots, e.g. Search Marketing, Communities Management, online co-marketing with partners

  • Website support for multiple countries

Product Demo Marketing Programs

  • Create up-to-date demo versions of the newest software previous to latest product versions

  • Identify customer needs and define & implement interactive guide

Market research and customer understanding

  • Work with global marketing leadership to define, set-up, execute and analyze global customer research

Qualifications/Requirements

  • Business studies with Marketing focus; alternatively: Study of digital media / digital marketing (preferably experience with standard CMS solutions, web-design and/or Adobe Flash-related projects, Search Marketing, Social Media Marketing)

  • Experience with digital marketing (web, video, search marketing, metrics, etc) as well as desktop publishing and/or general graphic design-related software

  • Market research knowledge and experience

  • Quick learner of new software

  • Fluent in English, Germans skills are a plus

Desired Characteristics

  • Experience in the software market is an advantage

  • Experience with Adobe Captivate is an advantage

  • Experience with Adobe InDesign is an advantage

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