Dow Chemical Field Marketing Manager - Construction Chemical Business in Hessen, Germany
The Dow Chemical Company has an opportunity for a Marketing Manager for The construction chemical business located in Germany. The Marketing Manager will work in close collaboration with the Strategic Marketing Managers and the sales team to ensure implementation of the grow Business strategy for the selected market segments and geography.
Develop 1-2 year goals and strategy for market segment
Develop, communicate, and implement effective marketing strategies in conjunction with other functions/departments to meet financial objectives
Identify growth opportunities and unmet needs in the marketplace; partner with strategic marketing to determine if innovation programs are appropriate
Define strong product line strategy, identify and pursue step-out growth opportunities
Lead and execute high priority business driven market development including product positioning/pricing/promotion/channels to market and selling tools
Build brand with effective internal and external communication
Create and execute high-impact marketing communications materials that represent the brand
This roles typically has a small regional scope with mature economies, a few countries or potentially a small global business segment
Master Degree in MBA - Marketing
A minimum of 5 years of commercial experience, 8 is preferred
Market and customer orientation
Business acumen and credibility
Good breadth of knowledge of the economic, technical, and organizational aspects of business. Acts on market place dynamics.
Strong analytical skills. Is capable of quantifying, taking and managing risks.
Strong marketing competency with segmentation, stage gate processes, voice of customer and blueprinting etc.
English language required - German is a strong asset
Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from material, polymer, chemical and biological science to help address many of the world's most challenging problems such as the need for clean water, clean energy generation and conservation, and increasing agricultural productivity. Dow's integrated, market-driven, industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 180 countries and in high-growth sectors such as packaging, electronics, water, coatings and agriculture. In 2015, Dow had annual sales of nearly $49 billion and employed approximately 49,000 people worldwide. The Company's more than 6,000 product families are manufactured at 179 sites in 35 countries across the globe. On June 1, 2016, Dow became the 100 percent owner of Dow Corning Corporation’s silicones business, a global company with sales of greater than $4.5 billion in 2015, 25 manufacturing sites in 9 countries and approximately 10,000 employees worldwide. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com .
Field Marketing Manager - Construction Chemical Business