Harman international Marketing Manager OEM Automotive (m/f) in Garching, Germany


  • Create, expand and maintain relationship with different departments within OEMs, including Product Planning, Product Marketing, Sales, Training, Corporate/Fleet sales, etc.

  • Develop and execute trade marketing plans in order to successfully promote Harman In-Vehicle Technology products & services within the OEM dealer network through Education, Communication, Motivation and Packaging programs or initiatives, and to drive revenue

  • Develop digital marketing plan to drive consideration of Harman In-Vehicle Technology (IVT) systems with OEMs

  • Develop capabilities to gather and analyze, take rate information, for each OEM customer and apply data analysis to assess and refine marketing programs

  • Align regularly with sales leaders of Harman Customer Business Units in terms of actions and results

  • Duplicate actions done in other countries or regions by other team members where it makes sense

Required Skills:

  • University degree in Business Administration and/ or Marketing, otherwise University degree in engineering with deep experience in sales with automotive industrie

  • Strong abilities in network-building

  • Sales- and goals-oriented profile

  • Five or more years of professional experience in marketing. Knowledge of the fleet market would be a plus

  • Understanding of automotive OEM industry and their sales organization is a big plus

  • Strong oral and written communication skills including development and delivery of formal presentations

  • Ability to distill and communicate findings into concise language and draw fact-based conclusions and recommendations

  • Proficiency with Excel, Word and PowerPoint

  • Ability to work in a fast-paced, multitasking environment, managing and prioritizing multiple objectives

  • Fluent in German and English, additional languages are a plus

HARMAN designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and connected services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson ® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 30 million automobiles on the road today are equipped with HARMAN audio and connected car systems. The Company’s software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia and reported sales of $7.0 billion during the last 12 months ended September 30, 2016. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR. HARMAN is an Equal Opportunity /Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation or gender identity, national origin, disability or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN! (www.harman.com)

Location: Garching, DE

Req ID: 93640

Date: Nov 8, 2016

Job Segment: Engineer, Manager, Marketing Manager, Automotive, Engineering, Marketing, Management