Eaton Corporation Marketing Manager Germany (f/m) in Bonn, Germany

Job Description

Eaton's Electrical Sector has an opening for a:

*Marketing Manager Germany

Location: Bonn*

This position is responsible for leading all the Marketing operations, activities and initiatives for Eaton’s Electrical Sector Germany for driving profitable, growth-oriented marketing programs and development activity for all Electrical Sector industry segments and product lines in close cooperation with the Country Sales Director; division marketing managers as well as the Electrical Sector EMEA central marketing team to drive activity and success.

The Marketing Manager Germany will lead a team of 8 skilled Marketing colleagues. The team is composed by segment leader, channel marketing, events, PR and digital marketing experts.

Essential Functions:

• Responsible for directing the development of an integrated Marketing plan for Germany aligned to the regional Central Marketing plan and supporting local growth initiatives targeting customers in key industry segments

• Work with the regional sales organization to support shift from product-centric outreach to integrated market segment activities

• Work closely with the sales organization and product lines to drive market research, analytics and other related work required to develop customer personas relevant to the specific business issues facing buyers in the region and the way and places they go to gather information

• Build on persona development work to implement an integrated inbound marketing contact/enquiry management process that aligns with EMEA strategy and processes and oversee lead management processes across Germany, Switzerland and Austria sales and marketing function to ensure lead dissemination, routing and management is handled in the most efficient and effective way

• Drive the German content marketing and PR strategy, working closely with the EMEA marketing communications team, to raise awareness of Eaton with targeted customers, tying legacy brands and products together into a one-Eaton offering, integrated within the company’s segment approach

• Establish a close relationship with the EMEA channel marketing organization to develop channel-centric activities in Germany that will support channel revenue growth

• Tight fiscal management of all marketing budgets to maximize return on investment

• Utilize central reporting dashboard to demonstrate return on marketing investment and ensure continuous improvement in all marketing communications activities

• Support a culture of continuous improvement and share impact of all German marketing programs and activities with wider EMEA team to support development of functional excellence

• Gather and analyze specific local customer / area market information, Competitor analysis (e.g. win-loss analysis for region or country) & country volumes & share

• Coordinate sales participation at industry events and Eaton Tech Days, feedback on sales support requirements, lead follow-up and ROI. Ensure centrally selected suppliers, materials are used locally.

• Management of the Germany website content to align with EMEA strategy and meet key performance metrics (visitor and engagement)

• Oversee all German trade PR activities and issues management including management of agencies and central measurement system

• Work closely with the German country sales director and the SVP and General Manager of the Industrial Controls and Protection Division on the development and implementation of a robust internal communications plan for the company’s entire German workforce

• Manage, lead and develop the German Marketing team (Segment, Channel & MarCom)

Basic Qualifications (Including Educational Requirements)

• Bachelors' degree in a relevant discipline combined with minimum 10 years' experience in marketing

• Strong experience in partner program management, digital marketing, lead generation and ROI responsibility highly desired

• Experience working with cross-functional teams in a dynamic, matrix environment

• Proven track record in creative project planning, project management and working under deadlines

• Initiative, organizational skills, and proven leadership

• Creative approach to problem solving

• Superior written communications skills and messaging

• Fluent German and English language skills

What Eaton offers:

• Competitive compensation and benefits package

• Excellent working environment – safety and ethics are really important for us

• Culture & Values - Eaton is more than the products we invent and produce – the way we do business is just as important. At Eaton, our values and culture define who we are – both individually and as an organization – and direct our activities every day

• Inclusion & Diversity - Openness to diversity widens our access to the best talent. Inclusion allows us to engage that talent fully

Eaton is a power management company with 2015 sales of $20.9 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 97,000 employees and sells products to customers in more than 175 countries. For more information, visit At Eaton, we see things differently. We see opportunities to innovate, go above and beyond, and we work hard because what we do reflects who we are. If you see things differently—if you’re determined, motivated and focused on improving the world around you—then it’s time to see where a career at Eaton can take you. For more information, visit Eaton is an Equal Opportunity and Affirmative Action Employer. Eaton is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.


JOBTITLE: Marketing Manager Germany (f/m)




FUNCTION: Marketing