Celgene Marketing Director in Bavaria, Germany
Celgene is a global biopharmaceutical company leading the way in medical innovation to help patients live longer, better lives. Our purpose as a company is to discover and develop therapies that will change the course of human health. We value our passion for patients, quest for innovation, spirit of independence and love of challenge. With a presence in more than 70 countries - and growing - we look for talented people to grow our business, advance our science and contribute to our unique culture.
Under the direction of the Business Unit Director I&I Germany, this individual will lead the Marketing team and will be responsible for driving the development, implementation and execution of marketing and educational programs in the therapeutic field of I & I. He/she leads the development of brand plans, respective product strategies, and tactical implementation plans. Furthermore he/she supports launch readiness for pipeline products. In addition, he/she builds and maintains close relationships with internal stakeholders, external vendors, and opinion leaders in the market.
Responsibilities include, but are not limited to:
Lead the marketing strategy and effort in agreement with the Business Unit Director & Sales Director
Structure and develop a Marketing team able to grow the existing business and to successfully prepare upcoming launches
Work with internal stakeholders, external vendors, and leveraging relationships with opinion
leaders in the market.
Responsible for strategic planning and brand development
Lead effective life cycle management of the brand through collaboration with Medical department
Attend regularly strategic disease workshop at international level, being required for proactive contribution
Responsible for Brand performance tracking & results
Lead the strategy and prioritization of marketing campaigns and ensure timely delivery of materials in accordance with regulatory requirements
Development of a long range forecasting plan together with the Business Unit Director and the Manager Market Research, ensuring accuracy and timelines of production forecasts
Lead the local implementation of brand strategy according to local market requirements and resources as well as in full congruence with the European Brand Plan
Inspires and equips the Sales Force to enable maximization of the Brand potential
Management of marketing budgets to ensure expenditure is aligned with brand plan.
Develop and manage relationships with EU colleagues, with a network of KOLs, with the key
professional and patient advocacy organization.
Partners with the Medical Director and Medical Liaison to maximize the brand performance (incl. clinical programs, KOL, development, symposia, expert panels).
Partners with the Sales Director to optimize the brand performance via message management and development of promotional materials
Partners with EU Marketing Management and PMs, seeks exchange of best practices and maximizes EU synergies and alignment
Takes project leads for local implementation of EU projects
Lead of strategic (interdisciplinary) cross-functional disease teams
Strong identification with Celgene’s values
University Diploma/ College degree required
Extensive experience in pharmaceutical market
Proven success and extensive experience in leading and supervising a Marketing team (e.g. as a group-PM)
Launch-experience in the German market preferred
Sales and field experience as product specialist an advantage.
High scientific profile with the ability to take on board new and complex clinical information
Documented success in gaining or maintaining market leadership position
Fluency in English, both oral and written communications
Must be PC literate in Microsoft Office
Leadership skills and strong completive drive
Strong business acumen, strategic thinking
Organizational and follow-up ability
Project management capabilities
Analytical skills including situation analysis capabilities
Ability to work with all levels of personnel and establish positive working relationships
Independent self-starter, accurate and well organized
Highly energetic, self reliant, able to successfully drive performance and deliver results with various parties in a timely and efficient manner
Team working and capability to work for objectives
Excellent written and oral communication skills
Location: Bavaria, Bavaria, DE
Job ID: 16002041